Changes in Attitudes, Changes in Altitudes
Jim Mathis
Canton Georgia
30115
United States
A personally challenging and value changing presentation. With recent events, the realities of your business have changed for good. No matter what you sell, be it a product or a service, the next year is probably the end of the way most of us do business. The truth is that the business you're in is not determined by you but rather by the need or want that is satisfied when the customer buys your product or service. To be effective at marketing, you must see yourself from the customer's point of view. A product or service is a convergence of customer value satisfactions. Before you have a value driven marketing approach, you must identify these values as absolute truths.
How you'll benefit...
* see realities about your business and industry that you can't see on your own
* develop a market-oriented environment that brings you closer to your consumer
* understand the importance of value-added effect
* learn to identify positive and potentially negative market effects
* respond to a mature or saturated market
* become a category of one in your industry
* develop market strategies that identify new or overlooked markets
* convert product-driven marketing efforts into value-driven marketing
Changes in Attitudes, Changes in Altitudes is listed in these Categories
Customer Service