Sell More, Sell Inside First: How to Turn Customers Into Advocates and Employees into Ambassadors
Betsy Buckley
Minneapolis Minnesota
United States
As a former senior executive in organizations of all sizes, Betsy knows the power of effective internal communications--- and the enormous losses that occur when that internal communications is weak, limited or even non-existent. In 1995, she developed Sell More, Sell Inside First. a system that works in organizations of all sizes. Her initial research into more than 300 companies and associations throughout North America, which has been significantly expanded, explored what companies do... and don't do... to tell their story inside first and maximize the reach of their messages through the people closest to the enterprise. She shares this information through customized leadership retreats; in-house workshops, keynotes at all employee meetings.
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