Becoming A Category Of One: The Game Changing Power of Continuous Improvement
Joe Calloway
Tennessee
United States
What differentiates truly extraordinary companies from the rest? It’s not “secrets of success” or “silver bullets.” There aren’t any. The competitive advantage enjoyed by great companies is found in a mindset of continuous improvement. Always getting better at what you do - this is the only escape from the commodity trap. Key differentiating factors including a propensity to action, innovation that creates value, true understanding of customers’ needs, and the motivation created by a shared vision - these are the things that separate the extraordinary from the rest.
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Motivation